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Some folks swear by television spots and newspaper ads. Others won’t touch a promotional tactic unless it has pixels, tracking tools, and a dashboard. As someone who's spent years helping businesses grow their presence, I…

Every time someone asks me which is better—email or digital advertising—I usually answer with: “It depends.” Which is helpful and also completely unhelpful. Here’s the thing: after nearly a decade in digital marketing, I’ve seen…

Let’s face it—online advertising can feel like throwing spaghetti at a wall and hoping something sticks. I’ve seen brands pull off legendary campaigns, and I’ve seen others light their ad budgets on fire and watch…