Digital marketing and advertising

Every time someone asks me which is better—email or digital advertising—I usually answer with: “It depends.” Which is helpful and also completely unhelpful. Here’s the thing: after nearly a decade in digital marketing, I’ve seen…

Let’s face it—online advertising can feel like throwing spaghetti at a wall and hoping something sticks. I’ve seen brands pull off legendary campaigns, and I’ve seen others light their ad budgets on fire and watch…

AI. It's no longer a buzzword—it’s the assistant we didn’t know we needed but now can’t function without. From predictive analytics to ad personalization, artificial intelligence has changed the way we think about and run…

A Fresh Perspective on Ads I’ve been around long enough to remember when “advertising” meant a billboard on a highway or a jingle on the radio. In 2025, those tactics might still exist—but they aren’t…

Ever feel like your leads vanish the second they click your ad? You’re not alone. I’ve seen dozens of funnels that attract attention, get a few nods, maybe a couple of curious clicks—then flatline. Crickets.…

I’ve worked with small businesses long enough to know that online promotion can feel like riding a bike—on a freeway. It’s fast, chaotic, and easy to wipe out if you’re not paying attention. The good…

Let’s face it—running online ads isn't always smooth sailing. Between shifting algorithms and rising ad costs, it’s easy to feel like you're throwing money into the void. But when done right, digital campaigns don’t just…

Let’s be real—if your marketing strategy doesn’t include digital channels like Instagram, LinkedIn, or TikTok, it’s like throwing a party and forgetting to send out invites. I’ve been helping businesses craft smart, measurable, and yes—actually…